Privacy Policy

Please read this Privacy Notice to understand how we may collect, use and protect your personal data. The OneMile.Run is made up of different legal entities - this Privacy Notice is issued on behalf of the OneMile.Run and when we refer to "OneMile.Run", "we", "us" or "our", we mean the relevant company in the OneMile.Run responsible for processing your personal data. In particular:

(i) THEORIST LTD, incorporated in the United Kingdom, with registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ, is the data controller and responsible for sales and post-sale activities carried out in the European Union and United Kingdom through the website at

(ii) Shopify, is the joint data controller and responsible for the website at Please visit

This website is not intended for children. Protecting the safety and privacy of children is very important to us and we will not knowingly collect or use personal data relating to children. 


What kind of Personal Data Do We Collect

Personal data, or personal information, means information about an individual from which that person can be identified. It does not include data which has been anonymised so that an individual cannot be identified.


What happens if you don't provide your Personal Data

Providing your personal data to us is voluntary. However, we will need certain personal data to process purchases you make through the website (in particular, your name, email, billing address and delivery address) or to respond to communications you send to us.


How We Use Your Personal Data

We only use or "process" your personal data where permitted by law. In most cases, we rely on one of the following legal grounds for processing personal data:

processing is necessary to perform a contract with you or take steps that you have requested in order to enter into a contract (for example, the contract for the sale and purchase of products);

processing is necessary for us to comply with a legal obligation (for example, fraud prevention);

processing is necessary for the purposes of our legitimate interests, and our interests are not overridden by your interests, fundamental rights or freedoms; or

your consent, in connection with certain marketing activities

your consent, in connection with profiling (this is where we analyse your preferences in-store or whilst on the website), for example, in relation to purchased products, viewed products, stores where purchases were made, in order to provide personalised offers that are in line with your interests.

Marketing and profiling

We will only send you marketing communications with your consent and we will respect any contact preferences you select (text message, email, telephone and/or mail). These communications include news, information and updates about our products and services, offers, gifts, promotions, special events, projects OneMile.Run is supporting and other communications that we think may be of interest to you.

Who We Share Your Personal Data With

In connection with the activities set out above, we may disclose your personal data to:

(i)    service providers who provide our business with support services, IT services, customer care support, logistics or courier services as data processors, including:

a.    Shopify ( who manage purchases through the website on our behalf (including billing and/or invoicing activities);

b.    G SUITE who provide certain cloud computing services;

(ii)  service providers who are involved in our marketing activity, such as media agencies working for us.

We may also share personal data with third parties in connection with a potential or actual sale of our business or assets and, where relevant, we will respond to requests for personal data where required to do so by law, or when we believe that disclosure is necessary to protect our legal rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on us.


Third Party Website Links

The website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites, plug-ins and applications and are not responsible for their privacy statements or the security of these sites. When you leave our website, we encourage you to read the privacy policy of every website you visit.


How your personal data are processed and protected

Your personal data may be processed, either electronically or in hard copy form. We have a range of security measures in place to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. For example, purchases you make through the website are protected by SSL encryption.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where appropriate.

However, no data transmission over the Internet or data storage system can be guaranteed to be 100 percent secure, so please do not send us information you consider confidential via e-mail. It is your personal responsibility to protect your log in details and password for the website.


How long do we keep your personal data

We retain your personal data to comply with a legal obligation and to perform a contract to which you are a party only for as long as we need it to fulfil the purposes we collected it for and/or for legal, tax, accounting or reporting requirements in any case not exceeding 10 years after termination of the contract. After that time, your data will be destroyed or rendered unusable or made anonymous.

Your personal data collected for marketing and profiling purposes may be kept for a period of 7 years from your last interaction with us (for example, a purchase, clicking a link in a newsletter or making changes to your website account), after which your personal data will be deleted or anonymised. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of a complaint or litigation.

We may continue to use anonymised data aggregated with other data.

Your Rights

You have a number of rights in relation to your personal data including the right:

to be informed about how we use your personal data (as we have explained in this Privacy Notice);

to request access to and receive a copy of the personal data we hold about you (this is also known as a "data subject access request");

to request that we correct any inaccuracies in your personal data;

to request that we delete your personal data or restrict processing of your personal data;

in certain circumstances, to move, copy or transfer personal information you have provided to us (this is also known as the right to data portability);

If you have any questions or would like to exercise any of your rights under this Privacy Notice, please contact us or Shopify.

Please note that to protect the confidentiality of your information, we may request proof of your identity before proceeding with any request you make in connection with this Privacy Notice.


Changes to this Privacy Notice

We keep this Privacy Notice under review and occasionally will update this Privacy Notice, for example, if we change the way we use your personal data or if there are new legal or technical requirements. We will post the updated Privacy Notice on the website so please review this page regularly.


Cookie Policy

What is a cookie

A cookie is a small text file that stores information on the browser of the device you use to access our website (your computer, tablet or phone). These cookies are issued by OneMile.Run and/or third parties.

What cookies do we use 

Cookies issued by OneMile.Run (or our service providers) are mainly related to the operation of the website. You can manage which types of cookies may be saved on your device by clicking on the Cookies Settings button below or through your web browser settings. However, your experience of some parts of the website may be affected by changes to your cookie settings. For example, you will not be able to complete a purchase if your browser setting blocks all cookies.

To manage cookies, please visit